About us
Through the understanding of cellular renewal and nutrient metabolization, Grown Alchemist formulates products which represent a new evolution in skincare. Scientifically–innovative formulas are capable of influencing the way the body repairs and regenerates the skin. Grown Alchemist product innovation is at the forefront of progress being made in fields such as medicine, nutrition, pharmacology, dermatology, genetics and psychology. Through a holistic scientific approach, we identify the mechanisms that regulate the aging process of the body and skin. As a beauty company of the future, we operate over several professional disciplines to leverage the body’s natural capability to slow and in many cases, reverse the aging of the body and in particular, the skin.
Founders’ biography As young graduates, brothers Keston and Jeremy came together to collaborate on a project which combined their passion for design and product development. It proved to be so successful that they started an international consultancy, developing products for some of the largest global brands. While conducting testing for one of their clients, the two brothers discovered ground-breaking research that proved the continuous use of natural active ingredients directly improved skin cell health, optimizing skin function and consequently reversing the signs of aging.
They went on to launch Grown Alchemist, developing formulas with a unique synergy between biology and cosmetic chemistry, creating “Bio-compatible Beauty” and their trademark skincare system: Cleanse, Detox, Activate. Today their beauty products are recognised as being at the forefront of efficacious anti-aging technology. Their team of cosmetic chemists and research labs based in London, Paris, Switzerland, Spain and Australia are all relentless in the pursuit of perfect formulas capable of transforming the skin from both the outside in, with topical cosmeceutical skincare, and from the inside-out, with their nutricosmetics - the most advanced beauty supplements available globally.
Their products are sold in coveted stores Boontheshop, Le Bon Marché, Barneys, Fred Segal and have been featured in magazines like American and Italian Vogue, Harper’s Bazaar, and Elle. The Muijs brothers have also earned the trust of fashion and Hollywood heavyweights. Alexander Wang sent his models down Paris and New York Fashion Week runways with glowing skin thanks to a tailored Grown Alchemist skincare regime, while Academy-Award-winning actress Gwyneth Paltrow swears by their vitamin-rich Watermelon and Vanilla Lip Balm.
Grown Alchemist continues to challenge the status quo in the world of beauty, break new scientific ground, and be a source of inspiration for the most powerful anti-aging results. Keston and Jeremy have stayed true to their promise to create advanced natural products that improve the health of skin cells, optimizing their function and, ultimately, releasing your true beauty.
The Grown Alchemist difference Health and beauty are inextricably linked. Optimal skin health is not only achieved with topical skincare, but also by treating the skin from the inside out, with targeted beauty supplements. We provide the most advanced professional nutricosmetic products, formulated with the purest and highest quality active ingredients supported by scientific research and clinical results. Developed by a multi–disciplinary team of skin scientists and nutritionists (partnering with a leading developer of professional– endorsed nutritional supplements) we have developed a unique, natural and holistic beauty system, combining both topical and ingestible skincare under a unified solution.
